"cafés" - Selaus asiasanan mukaan Opinnäytetyöt (Avoin kokoelma)
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Analysis of Vietnamese customers’ purchasing journey for a sucessful market penetration of new coffee product : case Boss coffee
(2019)The coffee industry is seen as one of the most competitive market in Vietnam. There are a lot of big players both local and international which are available since the early 2000s. However, there are still room for new ...