"Macklin, Brian" - Selaus tekijän mukaan Opinnäytetyöt
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Feasibility of loyalty-based metrics in customer-relationship management: A case study
Macklin, Brian (Metropolia Ammattikorkeakoulu, 2017)The objective of this case study was to assess the feasibility of adopting a customer-relationship management strategy which focuses on the maximization of customer loyalty. The assessment was based on the analysis of the ...