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THE USE OF SOCIAL NETWORKING AS A MEANS OF FUNDRAISING – ANALYSIS OF UNICEF’S INTERNET-BASED DONATION TOOL
(Kymenlaakson ammattikorkeakoulu, 2012)The thesis was executed as an assignment for UNICEF Finland, and the objective was to analyse the usage of an internet-based donation tool “Lipas” created by UNICEF Finland, and to determine whether social networking is ...