"Yang, Guodong" - Selaus tekijän mukaan Opinnäytetyöt (Avoin kokoelma)
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Consumer buying behavior in Chinese clothing market : Case Bestseller Fashion Group China Ltd
Yang, Guodong (Tampereen ammattikorkeakoulu, 2011)The background of the thesis dates back to the year of 2010, when I was contacted by a Chinese fashion shop ShunTong Fashion Factory. To survive from the increasing competition, the shop was considering expanding product ...