"Vainikka, Bianca" - Selaus tekijän mukaan Opinnäytetyöt (Avoin kokoelma)

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    • Psychological Factors Influencing Consumer Behaviour 

      Vainikka, Bianca (Centria ammattikorkeakoulu (Keski-Pohjanmaan ammattikorkeakoulu), 2015)
      This paper’s aim is to provide an in-depth elucidation of the many aspects that influence consumer behaviour. The study of consumer behaviour emphasizes the “why” and “how” questions involved in decision making and buying ...