Visibility of Work: How Digitalization Changes the Workplace
Timonen, Hanna; Vuori, Johanna (2018)
Timonen, Hanna
Vuori, Johanna
Hawai'i International Conference on System Sciences
2018
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201901211447
https://urn.fi/URN:NBN:fi:amk-201901211447
Tiivistelmä
Digitalization is rapidly reshaping our workplaces, as digital technologies often change individual’s work and collective work practices in significant but unpredictable ways. In this paper, we look at how digitalization changes the nature of work regarding work visibility, and examine this in the context of
business-to-business (B2B) sales work. We report on a single case study using a practice approach to examine B2B sales work in a small SaaS company. Our findings show how the visibility of B2B sales work changes due to digitalization, increasing the visibility of work in relation to co-workers while decreasing it in relation to customers. Based on these findings, we discuss the complex tradeoffs in making work visible to different audiences and the gradual and constructed nature of work visibility.
business-to-business (B2B) sales work. We report on a single case study using a practice approach to examine B2B sales work in a small SaaS company. Our findings show how the visibility of B2B sales work changes due to digitalization, increasing the visibility of work in relation to co-workers while decreasing it in relation to customers. Based on these findings, we discuss the complex tradeoffs in making work visible to different audiences and the gradual and constructed nature of work visibility.