A Marketing and management analysis about the swimming market in Guangzhou
Liang, Zhanhao (2018)
Liang, Zhanhao
Haaga-Helia ammattikorkeakoulu
2018
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201901041059
https://urn.fi/URN:NBN:fi:amk-201901041059
Tiivistelmä
In recent years, people's consumption concept has gradually changed from survival stage to enjoyment stage. However, people's physical quality is decreasing, and the obesity rate is increasing. This has aroused the attention of the national government.
Because of natural climate, government policies and people's preferences, the development of swimming market in Guangzhou is driving the development of sports industry in Guangzhou, and promoting the continuous promotion of "national fitness" in Guangzhou.
However, swimming is a high-risk skill sport. At present, the main business form of swimming agencies in Guangzhou are opening and training courses. How to use policy support and other favorable conditions to improve the business level of swimming agencies and get through the plateau stage as soon as possible, it put forward high requirements to qualifications of employees, institutions’ management system, managers' experience and ability and so on.
In this research, in order to learn about the current situation of the swimming market in Guangzhou, we use questionnaires, interviews and field surveys to collect information from baby swimming agency, university swimming stadium, outsourced swimming pool in residential quarters, gymnasium's swimming pool and the training field of the professional team. So we made the following conclusions: (1) The relevant laws and regulations are not perfect, and the government's supervision is not in place. (2) Business model is single, limited to tradition and lack of innovation. (3) Institutions’ management system is imperfect and lack of risk management. (4) Employees are of low quality and short of safety and hygiene consciousness. (5) Poor environmental hygiene.
After graduation, I plan to stay in Guangzhou, do business about swimming. With this investigate, I have a comprehensive and profound understanding of the swimming market in Guangzhou, such as supporting policy, supply and consumption demand of swimming market, operating status of swimming agencies and so on. Above all, the survey of the swimming market in Guangzhou is helpful for me to start my business or find the job which I’ m interested in the future.
Because of natural climate, government policies and people's preferences, the development of swimming market in Guangzhou is driving the development of sports industry in Guangzhou, and promoting the continuous promotion of "national fitness" in Guangzhou.
However, swimming is a high-risk skill sport. At present, the main business form of swimming agencies in Guangzhou are opening and training courses. How to use policy support and other favorable conditions to improve the business level of swimming agencies and get through the plateau stage as soon as possible, it put forward high requirements to qualifications of employees, institutions’ management system, managers' experience and ability and so on.
In this research, in order to learn about the current situation of the swimming market in Guangzhou, we use questionnaires, interviews and field surveys to collect information from baby swimming agency, university swimming stadium, outsourced swimming pool in residential quarters, gymnasium's swimming pool and the training field of the professional team. So we made the following conclusions: (1) The relevant laws and regulations are not perfect, and the government's supervision is not in place. (2) Business model is single, limited to tradition and lack of innovation. (3) Institutions’ management system is imperfect and lack of risk management. (4) Employees are of low quality and short of safety and hygiene consciousness. (5) Poor environmental hygiene.
After graduation, I plan to stay in Guangzhou, do business about swimming. With this investigate, I have a comprehensive and profound understanding of the swimming market in Guangzhou, such as supporting policy, supply and consumption demand of swimming market, operating status of swimming agencies and so on. Above all, the survey of the swimming market in Guangzhou is helpful for me to start my business or find the job which I’ m interested in the future.