The Current situation and future development of leisure sports in Guangzhou
Huang, Xintong (2018)
Huang, Xintong
Haaga-Helia ammattikorkeakoulu
2018
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201901031036
https://urn.fi/URN:NBN:fi:amk-201901031036
Tiivistelmä
With the growth of material wealth and spiritual pursuit, more and more people participate in leisure sports, which is an inevitable trend of social development. As a civilized, healthy and scientific leisure life style, leisure sports can liberate people from the busy life and work pressure, and also promote the physical and mental health of people. Therefore, the analysis of the current situation of leisure sports in Guangzhou provides guidance for the future development of leisure sports market in Guangzhou.
The purpose of this study is to deduce the present situation and the future development trend of leisure sports in Guangzhou by analyzing the data of Guangzhou residents participating in leisure sports. The data were collected by He (2014), taking the situation of Guangzhou residents' participation in leisure sports activities as the object of study, using questionnaires and other research methods. This study makes a specific analysis on the use of leisure time, the content activities of leisure sports, the sports venues chosen by residents, the value awareness, and the characteristics of consuming behavior. According to the conclusion of the data analysis, the leisure time of the residents in Guangzhou is obviously increased, but the distribution structure is not reasonable. The types and venues of leisure sports chosen by residents are more diverse, but sports facilities cannot meet the needs of residents. Residents are highly aware of the value of participating in leisure sports. The general level of residents' leisure sports consumption is high, but the consumption structure is not very reasonable.
The final suggestion is to strengthen the promotion of leisure sports, encourage people to participate in leisure sports, actively develop the leisure sports market in Guangzhou, speed up the development of leisure sports education, and cultivate a group of professionals in leisure sports management talents. Improving the quality and conditions of sports facilities is needed.
The purpose of this study is to deduce the present situation and the future development trend of leisure sports in Guangzhou by analyzing the data of Guangzhou residents participating in leisure sports. The data were collected by He (2014), taking the situation of Guangzhou residents' participation in leisure sports activities as the object of study, using questionnaires and other research methods. This study makes a specific analysis on the use of leisure time, the content activities of leisure sports, the sports venues chosen by residents, the value awareness, and the characteristics of consuming behavior. According to the conclusion of the data analysis, the leisure time of the residents in Guangzhou is obviously increased, but the distribution structure is not reasonable. The types and venues of leisure sports chosen by residents are more diverse, but sports facilities cannot meet the needs of residents. Residents are highly aware of the value of participating in leisure sports. The general level of residents' leisure sports consumption is high, but the consumption structure is not very reasonable.
The final suggestion is to strengthen the promotion of leisure sports, encourage people to participate in leisure sports, actively develop the leisure sports market in Guangzhou, speed up the development of leisure sports education, and cultivate a group of professionals in leisure sports management talents. Improving the quality and conditions of sports facilities is needed.