Namibian Basketball Federation Marketing Strategy
Haufiku, Peter (2018)
Kajaanin ammattikorkeakoulu
2018
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2018121321437
https://urn.fi/URN:NBN:fi:amk-2018121321437
Tiivistelmä
This thesis aims to deliver a sport marketing strategy guide for the Namibian Basketball Federa-tion. The primary purpose of this thesis is to provide the Namibian Sports Commission, the Min-istry of Sports, Youth & National Services of Namibia with a marketing strategy to grow the sports of basketball in Namibia. There are a several strategies that would directly factor into making this goal a reality. Some of which include bringing in new players while simultaneously retaining current and former players. With only 2.5 Million citizens, Namibia is a very small coun-try in terms of population; having said that, there is not as much competition to represent the national team. Namibia has had a long run of disappointing seasons when it comes to interna-tional sporting events. As a result, most people in Windhoek and the rest of Namibia associate national team sports with losing.
Namibian sports in general needs to re-develop its brand in order to align itself to its new high standard by ensuring that all sectors within the Ministry work in in harmony. This would help be-cause a well-run ministry that shows a lot of promise will be better funded by the government; which in turn will attract the private sector to invest as well.
This thesis will display various strategies that will positively contribute to the development of basketball in Namibia; in particular the Men’s Under 16 & 18 National basketball teams. Focusing on youth basketball will help put emphasis on grassroots level basketball in order to ensure success in future senior tournaments. Marketing is a very powerful tool that can completely transform any organization for the better, if utilized appropriately. There are countless opportuni-ties within the field of sports marketing and this thesis will outline each one of those opportuni-ties and how the Namibian Basketball Federation can explore them in conjunction with the Minis-try of Sports, Youth and National Services to grow the sport of basketball in Namibia.
Namibian sports in general needs to re-develop its brand in order to align itself to its new high standard by ensuring that all sectors within the Ministry work in in harmony. This would help be-cause a well-run ministry that shows a lot of promise will be better funded by the government; which in turn will attract the private sector to invest as well.
This thesis will display various strategies that will positively contribute to the development of basketball in Namibia; in particular the Men’s Under 16 & 18 National basketball teams. Focusing on youth basketball will help put emphasis on grassroots level basketball in order to ensure success in future senior tournaments. Marketing is a very powerful tool that can completely transform any organization for the better, if utilized appropriately. There are countless opportuni-ties within the field of sports marketing and this thesis will outline each one of those opportuni-ties and how the Namibian Basketball Federation can explore them in conjunction with the Minis-try of Sports, Youth and National Services to grow the sport of basketball in Namibia.