Case study: Foundation for the realization of Economic Empowerment (F.R.E.E)
Ngulube, Covenant (2018)
Haaga-Helia ammattikorkeakoulu
2018
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2018120720472
https://urn.fi/URN:NBN:fi:amk-2018120720472
Tiivistelmä
The following is a case study on a nongovernmental organisation that was founded to promote and encourage economic empowerment with a special focus on women. The foundation for the Realization of Economic empowerment (F.R.E.E) was established with the goal of empowering disadvantaged women, in order to provide or educate them with a way to survive independently.
This documented case study is needed as a guide for the organisation as it takes a closer look into what can be done to further help the women empowerment movement in Zambia.
The project is aimed at helping the CEO and founder of the organisation to understand which possible steps can be taken and also provide feedback based on research and recommendations suggested both by the author and the interviewed.
This thesis is designed to carry out an in-depth study on the organisation from history to the present state, it looks into what work the organisation has done in line with women empowerment and focuses on what else can be done.
The objective of the thesis is to study what impact the organisation (F.R.E.E) has had on women empowerment in line with globalization in relation to international sales and marketing.
During this case study, both qualitative and quantitative research tools were used to collect valuable data and insights on the organisation. The research involved a close study by observation during marketing and workshops done for the organisation by the commissioner and a few women. Surveys were created in order to gather primary data through interviews that were carried out within the organisation to find out whether or not the organisation is promoting women empowerment as they claim they are.
This case study was written using all the information provided from the qualitative and quantitative data gathered during the research. The final analysis from the research is then given towards the end of the thesis highlighting the key factors that will help in the solution of the problem. Recommendations are provided based on feedback and research on how best to improve the work carried out within the organisation
This documented case study is needed as a guide for the organisation as it takes a closer look into what can be done to further help the women empowerment movement in Zambia.
The project is aimed at helping the CEO and founder of the organisation to understand which possible steps can be taken and also provide feedback based on research and recommendations suggested both by the author and the interviewed.
This thesis is designed to carry out an in-depth study on the organisation from history to the present state, it looks into what work the organisation has done in line with women empowerment and focuses on what else can be done.
The objective of the thesis is to study what impact the organisation (F.R.E.E) has had on women empowerment in line with globalization in relation to international sales and marketing.
During this case study, both qualitative and quantitative research tools were used to collect valuable data and insights on the organisation. The research involved a close study by observation during marketing and workshops done for the organisation by the commissioner and a few women. Surveys were created in order to gather primary data through interviews that were carried out within the organisation to find out whether or not the organisation is promoting women empowerment as they claim they are.
This case study was written using all the information provided from the qualitative and quantitative data gathered during the research. The final analysis from the research is then given towards the end of the thesis highlighting the key factors that will help in the solution of the problem. Recommendations are provided based on feedback and research on how best to improve the work carried out within the organisation