Basic intro of business culture in the Chinese market for foreign investors

Abstract

The main objective of the thesis was to lay out essential business culture for foreign investors entering the Chinese market for the first time. The thesis came out as a theoretical-based paper which is made up of four chapters: an introduction of the thesis structure, a comprehensive cultural-based business guide, an introduction of case companies, and a final conclusion of the thesis. And the research is not only provided for future investors with a jump start on the way to China but also for companies that already have a presence there and desire to keep up with a better understanding of cultural aspect when doing business in China.

The qualitative research applied to conduct the interviews, which were held with the case company’s managers of Xiaoqian Overseas Consultant Company and Coca-Cola Company. The information of the theoretical part was mostly gathered through authentic literature, articles, online sources, and business journals.

The thesis is delimitated to the main challenges of entering the Chinese market that is related to the basic cultural-based intro of the facts and knowledge, and more and more are left uncovered due to research delimitation and topic. The outcome of the thesis was developed as a comprehensive overview of business culture and evaluation in the Chinese market, which presents a basic intro of the Chinese market in a cultural aspect for potential foreign investors.