Theme design in the music concert "October #Beatz 2017: Rubik"
Duong, Linh (2018)
Haaga-Helia ammattikorkeakoulu
2018
Creative Commons Attribution 1.0 Finland
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2018053011075
https://urn.fi/URN:NBN:fi:amk-2018053011075
Tiivistelmä
This report covers the planning and implementation of the theme ‘Rubik’ in the production of the concert ‘October #Beatz 2017’, the annual concert hosted by the Vietnamese-based music club Music For Friends Helsinki (MFF). The thesis writer participated in the project as the co-project manager, content coordinator and performer. However, the thesis was written only from the perspective of the content coordinator.
The project was started in May 2017, involving the members of the club as both organisers and performers. The concert took place on 7 October 2017 at Gloria Stage. Project closure was organised in late October 2017. It aims to strengthen the satisfaction and loyalty of the audience by enhancing the experience with theme design.
The theoretical framework discusses topics of event project management, experience design and event staging. After providing the background information about the October #Beatz concert, the report describes and assesses the process of planning and implementing the Rubik’s theme on the staging elements of the concert, following the project management model. The focus is laid on the content and production of the concert.
The results of the concert imply that the Rubik’s theme had a positive impact on the experience of the audience, particularly via the new format of the show and the performance quality. Despite the show’s success, the continuation of the next show was in question amongst MFF members.
The report also includes the author’s personal evaluation of this thesis project and suggestions for the organisation of future events.
The project was started in May 2017, involving the members of the club as both organisers and performers. The concert took place on 7 October 2017 at Gloria Stage. Project closure was organised in late October 2017. It aims to strengthen the satisfaction and loyalty of the audience by enhancing the experience with theme design.
The theoretical framework discusses topics of event project management, experience design and event staging. After providing the background information about the October #Beatz concert, the report describes and assesses the process of planning and implementing the Rubik’s theme on the staging elements of the concert, following the project management model. The focus is laid on the content and production of the concert.
The results of the concert imply that the Rubik’s theme had a positive impact on the experience of the audience, particularly via the new format of the show and the performance quality. Despite the show’s success, the continuation of the next show was in question amongst MFF members.
The report also includes the author’s personal evaluation of this thesis project and suggestions for the organisation of future events.