EeBe Business guidelines
Bengs, Eevi (2018)
Bengs, Eevi
Haaga-Helia ammattikorkeakoulu
2018
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201805239877
https://urn.fi/URN:NBN:fi:amk-201805239877
Tiivistelmä
The thesis is a procedural thesis, utilizing the zipper method. The objective of this thesis is to develop business guidelines for the author’s own company, EeBe. The focus is on product development and marketing.
The author is an elite athlete who competes in the modern pentathlon, an Olympic sport consisting of swimming, fencing and riding, as well as an event that is a combination of shooting and running, known as the laser-run. She was the laser-run world champion in 2017, and has since 2008 successfully competed in the modern pentathlon on the international level.
The sport and recreation industry is a constantly growing one. People want to invest in themselves and their wellbeing more and more nowadays. Individuals strive to take good care of themselves, and companies of their employees.
The products for EeBe will be laser-run speeches and lectures. The events have a world champion and top-level athlete share her thoughts and the skills she has learned during her career. These events combine well both the essential psychological and physiological aspects involved in the sport, and this is something new that no one else in Finland has done so far.
The theoretical part consists of marketing tools; the marketing mix and SWOT, and theory about product development and marketing in general. Parts of the theoretical work was started in 2017, however the procedural part was conducted in spring 2018, mainly from March to May.
The thesis is a good example on how an athlete can use skills gathered from sports to create business and utilize the skills in other aspects of life.
The author is an elite athlete who competes in the modern pentathlon, an Olympic sport consisting of swimming, fencing and riding, as well as an event that is a combination of shooting and running, known as the laser-run. She was the laser-run world champion in 2017, and has since 2008 successfully competed in the modern pentathlon on the international level.
The sport and recreation industry is a constantly growing one. People want to invest in themselves and their wellbeing more and more nowadays. Individuals strive to take good care of themselves, and companies of their employees.
The products for EeBe will be laser-run speeches and lectures. The events have a world champion and top-level athlete share her thoughts and the skills she has learned during her career. These events combine well both the essential psychological and physiological aspects involved in the sport, and this is something new that no one else in Finland has done so far.
The theoretical part consists of marketing tools; the marketing mix and SWOT, and theory about product development and marketing in general. Parts of the theoretical work was started in 2017, however the procedural part was conducted in spring 2018, mainly from March to May.
The thesis is a good example on how an athlete can use skills gathered from sports to create business and utilize the skills in other aspects of life.