Internationalization Decision Making : Case: Finnish Waste Water Treatment Company to Vietnam
Do, Thi Thanh Ha (2010)
Lahden ammattikorkeakoulu
2010
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201004216675
https://urn.fi/URN:NBN:fi:amk-201004216675
Tiivistelmä
As the local waste water treatment market in Finland becomes more and more saturated, many companies head out to developing markets such as China, India or Vietnam. The biggest problem for their internationalization decision making is the serious lack of information about the target markets.
The goal of this thesis is to assist Case Company, a Finnish waste water treatment company in the decision to expand its business to Vietnam. In order to achieve this goal, information about the Case Company, its products, the target market, investment conditions in Vietnam and supporting tools from Finland are studied.
The method used in this thesis is qualitative, with an inductive approach. In the theoretical framework, data are collected mostly from published sources such as books, articles and theses. In the empirical part, data are collected from personal observations, company reports, Vietnamese government publications, journals and especially in-depth interviews with professionals in environmental business.
Vietnamese waste water treatment market information is emphasized in the empirical part. Names and contact information of prospective customers groups, competitors and potential partners are provided. In addition, the investment condition part offers the latest information on popular market entry modes and tax incentives for environmental businesses. The supporting tools part follows to inform Case Company about the possible financial resources given by the Finnish Ministry of Foreign Affairs through Finnpartnership program and Concessional Credits.
In conclusion, the author suggests a positive decision for the Case Company to go to Vietnam. Additionally, two options that target two main potential customer groups are proposed. The first option is to use Finnish Concessional Credits to target Vietnamese local government buyers. The second option is to find a local agent with established connections in Waste Water Treatment to sell Case Company’s products. Further suggestions of how to utilize Finnpartnership’s supports as well as coordinating effectively with a Vietnamese agent are also provided.
The goal of this thesis is to assist Case Company, a Finnish waste water treatment company in the decision to expand its business to Vietnam. In order to achieve this goal, information about the Case Company, its products, the target market, investment conditions in Vietnam and supporting tools from Finland are studied.
The method used in this thesis is qualitative, with an inductive approach. In the theoretical framework, data are collected mostly from published sources such as books, articles and theses. In the empirical part, data are collected from personal observations, company reports, Vietnamese government publications, journals and especially in-depth interviews with professionals in environmental business.
Vietnamese waste water treatment market information is emphasized in the empirical part. Names and contact information of prospective customers groups, competitors and potential partners are provided. In addition, the investment condition part offers the latest information on popular market entry modes and tax incentives for environmental businesses. The supporting tools part follows to inform Case Company about the possible financial resources given by the Finnish Ministry of Foreign Affairs through Finnpartnership program and Concessional Credits.
In conclusion, the author suggests a positive decision for the Case Company to go to Vietnam. Additionally, two options that target two main potential customer groups are proposed. The first option is to use Finnish Concessional Credits to target Vietnamese local government buyers. The second option is to find a local agent with established connections in Waste Water Treatment to sell Case Company’s products. Further suggestions of how to utilize Finnpartnership’s supports as well as coordinating effectively with a Vietnamese agent are also provided.