Distribution and localization of mobile health applications in China
Borisov, Kirill (2018)
Borisov, Kirill
Saimaan ammattikorkeakoulu
2018
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201803163453
https://urn.fi/URN:NBN:fi:amk-201803163453
Tiivistelmä
The objective of the study was to identify which factors in the distribution and localization process of a mobile health application a small western company should focus on entering the Chinese market. The research was conducted for the mobile development startup project UNI-HAID to help them understand better the Chinese mobile market and its unique aspects before making the market entry decision.
Data for this study was collected through an online questionnaire. 89 Chinese mobile application users answered the questions of the survey. The survey consists of 15 questions mostly related to mobile health applications and their distribution and localization. Books, news articles, research papers and other sources related to the topic of mobile software localization and distribution, the mobile application market in China and mobile health market were used in addition to the survey research in order to conduct a better analysis of mobile health application trends in China.
As a result of this thesis survey, the most efficient distribution channel for the mobile health application in the Chinese market was distinguished, the specific aspects of mobile application localization in China were described and main risks of entering the Chinese mobile health application market were identified. Recommendations to the client company were given according to the study results. Further study on health insurers as a mobile health application distribution channel in China is required.
Data for this study was collected through an online questionnaire. 89 Chinese mobile application users answered the questions of the survey. The survey consists of 15 questions mostly related to mobile health applications and their distribution and localization. Books, news articles, research papers and other sources related to the topic of mobile software localization and distribution, the mobile application market in China and mobile health market were used in addition to the survey research in order to conduct a better analysis of mobile health application trends in China.
As a result of this thesis survey, the most efficient distribution channel for the mobile health application in the Chinese market was distinguished, the specific aspects of mobile application localization in China were described and main risks of entering the Chinese mobile health application market were identified. Recommendations to the client company were given according to the study results. Further study on health insurers as a mobile health application distribution channel in China is required.