The Impact of Globalisation on Organisational Culture

Abstract

Organisations today exist in a complex environment that is directly affected by globalisation. In order to survive and succeed organisations must adapt to constantly changing and evolving conditions of the global market. One of the many tools for gaining a sustainable competitive advantage is setting a suitable organisational culture, one that serves the needs of the organisation, as well as the market it operates in. Organisational culture has been researched as a subject since the 1960’s and cogent studies have been compassed throughout the years. Globalisation creates new demands in the economic, political, and cultural aspects that an organisation must take into account.

In theory, globalisation in organisational culture is viewed as the set of human actions that take a similar quality and point in the same direction; this dissertation aims to look at the evidence with a framework.