Multifunctionality of TripAdvisor : What makes TripAdvisor the preferable travel web site among Russians
Merzlyakova, Polina (2017)
Kajaanin ammattikorkeakoulu
2017
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2017101316044
https://urn.fi/URN:NBN:fi:amk-2017101316044
Tiivistelmä
Nowadays the popularity of travel websites is increasing. People prefer online travel planning and visit various websites during the organizational and booking processes. One of the most popular travel websites is TripAdvisor.com
TripAdvisor is the largest travel community in the world that gives an opportunity for people from all over the world to plan their trips and share their experiences. TripAdvisor integrates with its branded websites and gives a possibility to organize and book the whole trip "elements" (e.g. hotels, flights, tours) through the links, available on the website. Currently, TripAdvisor and its branded sites operate in 47 countries, including Russia and counts 350 million visitors per month (Source: TripAdvisor log files, average monthly unique users, Q3 2015).
Since online tourism market is growing, it was a subject of many researches during recent years. The aim of the thesis is to apply this research to the Russian market, as it is still one of the most perspective markets. The aim will be reached through analyzing Russian buyer behavior and studying the system of TripAdvisor and value-added services. The theoretical part is represent-ed by two subjects: Russian buyer behavior and the system of TripAdvisor. These subjects sub-stantiate the idea of the research task and give necessary background while analyzing the results of the practical part provided by a survey among Russian tourists. The results will represent Russian travelers’ opinions about TripAdvisor and identify which services and functions of TripAdvisor make this website the preferable one.
TripAdvisor is the largest travel community in the world that gives an opportunity for people from all over the world to plan their trips and share their experiences. TripAdvisor integrates with its branded websites and gives a possibility to organize and book the whole trip "elements" (e.g. hotels, flights, tours) through the links, available on the website. Currently, TripAdvisor and its branded sites operate in 47 countries, including Russia and counts 350 million visitors per month (Source: TripAdvisor log files, average monthly unique users, Q3 2015).
Since online tourism market is growing, it was a subject of many researches during recent years. The aim of the thesis is to apply this research to the Russian market, as it is still one of the most perspective markets. The aim will be reached through analyzing Russian buyer behavior and studying the system of TripAdvisor and value-added services. The theoretical part is represent-ed by two subjects: Russian buyer behavior and the system of TripAdvisor. These subjects sub-stantiate the idea of the research task and give necessary background while analyzing the results of the practical part provided by a survey among Russian tourists. The results will represent Russian travelers’ opinions about TripAdvisor and identify which services and functions of TripAdvisor make this website the preferable one.