Building Brand Awareness through Facebook Adverts - Remarketing. Case Company: Lukoton Experience Ltd.
Pusa, Jean (2017)
Haaga-Helia ammattikorkeakoulu
2017
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201701301789
https://urn.fi/URN:NBN:fi:amk-201701301789
Tiivistelmä
This thesis was written as a report for campaign project launched for Lukoton Experience Ltd. They are offering keyless solution for B2B clients, in particular maintenance companies, commercial and residential buildings.
Goals of the thesis were to build brand awareness by driving audiences to webpage through Facebook Page which will increase website traffic of Lukoton. The campaigns has been done by launching Facebook Advertising Remarketing campaigns. Facebook Advertising is an effective social media tool for e-WOM (electronic Word of Mouth) and cost-effective tool to reach Lukoton’s audiences with specific chosen target audiences with no border limitation and it was proven through this project based-thesis.
Important yet interesting theories about social media and Facebook are collected and presented as based of the campaigns from various sources, including today’s social media’s provider and experts. The strategic analysis are also implemented by doing some research about two strongest competitors who have the same products and offering features as Lukoton, in domestic and/or global market. The analysis are discussing about three features, which are customers analysis, competitor analysis and situational analysis.
Based on the launched campaigns, the results are proving that Facebook Advertising can become an effective tool in reaching Lukoton’s target audiences in specific domestic area, which is Lahti. Through numbers of reach obtained through Facebook Advertising campaigns, real impact of brand awareness was shown including engagement and page like from chosen audiences.
In conclusion, Lukoton can use Facebook Advertising Remarketing campaigns to create brand awareness and recognition of their products and offering. They can try different objectives offered by Facebook to know how it works which will impact positively to their their brand awareness and recognition and most importantly, delivering sales leads to be followed up in their targeted audiences, area or specific industry niche.
Goals of the thesis were to build brand awareness by driving audiences to webpage through Facebook Page which will increase website traffic of Lukoton. The campaigns has been done by launching Facebook Advertising Remarketing campaigns. Facebook Advertising is an effective social media tool for e-WOM (electronic Word of Mouth) and cost-effective tool to reach Lukoton’s audiences with specific chosen target audiences with no border limitation and it was proven through this project based-thesis.
Important yet interesting theories about social media and Facebook are collected and presented as based of the campaigns from various sources, including today’s social media’s provider and experts. The strategic analysis are also implemented by doing some research about two strongest competitors who have the same products and offering features as Lukoton, in domestic and/or global market. The analysis are discussing about three features, which are customers analysis, competitor analysis and situational analysis.
Based on the launched campaigns, the results are proving that Facebook Advertising can become an effective tool in reaching Lukoton’s target audiences in specific domestic area, which is Lahti. Through numbers of reach obtained through Facebook Advertising campaigns, real impact of brand awareness was shown including engagement and page like from chosen audiences.
In conclusion, Lukoton can use Facebook Advertising Remarketing campaigns to create brand awareness and recognition of their products and offering. They can try different objectives offered by Facebook to know how it works which will impact positively to their their brand awareness and recognition and most importantly, delivering sales leads to be followed up in their targeted audiences, area or specific industry niche.