"Quang, Hoang Jr" - Selaus tekijän mukaan Kaakkois-Suomen ammattikorkeakoulu

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    • THE EFFECTS OF REBRANDING ON CUSTOMER’S PERSPECTIVE 

      Quang, Hoang Jr (2022)
      Overall, this thesis aimed to explore the rebranding process and its influence from the customer point of view. The objective was to evaluate the success of a new brand design for *ship Startup Festival event from the ...