Mobile Technologies in Corporate Event Sector: description, implementation and future opportunities.
Mednikova, Sofia (2016)
Haaga-Helia ammattikorkeakoulu
2016
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2016120218858
https://urn.fi/URN:NBN:fi:amk-2016120218858
Tiivistelmä
Mobile Technologies are developing quickly and playing a great role in the Event Management processes. New software is evolving, convincing event professionals and companies to implement it.
The research looks into the world of Mobile Technology in Corporate events sector. What is the current situation? What are the main trends of the Mobile Technology world? What features and possibilities do they have?
Research studies the attitude towards Mobile Technology from the event attendee’s perspective and event producing companies point of view. Giving the overall picture of added value that Mobile Technology brings, main obstacles that people face while using software and future perspectives. Thus, the main goal is to examine and study the Mobile Technologies in Corporate Events Sector for all event professionals in order to implement them or to bring changes into already existing Mobile Technologies they are using.
Research methods are online survey for event attendees and semi-structured interviews with representatives of event producing companies. The interviews were done with Finland-based companies and the online survey was open to everyone and collected the answers of event attendees from all over the world. Survey and interviews were completed in 3 months.
Results of the study showed high level of Mobile Technology growth in the field of Corporate events. People are already using many of studied Mobile Technologies and the results are varying for different age groups and frequent/rare attendees. Engagement is seen by many professionals as the key feature of Mobile Technologies, but the results are showing minority people using this features. Engagement features are popular among age group 25-44. Younger generation is mostly interested in personalization. Functionality and user experience are one of the main obstacles from both attendees and event companies’ perspective. Future perspectives according to event producing company’s representatives are pleasant and positive. They predict grow in the number of developers, software supply, interest in Mobile Technology on the market and number of people using Mobile Technology at the events.
The topic is vast and further research can be made in order to examine new and already existing Mobile Features for Corporate event sector, making attendees experience better and more event management more effective.
The research looks into the world of Mobile Technology in Corporate events sector. What is the current situation? What are the main trends of the Mobile Technology world? What features and possibilities do they have?
Research studies the attitude towards Mobile Technology from the event attendee’s perspective and event producing companies point of view. Giving the overall picture of added value that Mobile Technology brings, main obstacles that people face while using software and future perspectives. Thus, the main goal is to examine and study the Mobile Technologies in Corporate Events Sector for all event professionals in order to implement them or to bring changes into already existing Mobile Technologies they are using.
Research methods are online survey for event attendees and semi-structured interviews with representatives of event producing companies. The interviews were done with Finland-based companies and the online survey was open to everyone and collected the answers of event attendees from all over the world. Survey and interviews were completed in 3 months.
Results of the study showed high level of Mobile Technology growth in the field of Corporate events. People are already using many of studied Mobile Technologies and the results are varying for different age groups and frequent/rare attendees. Engagement is seen by many professionals as the key feature of Mobile Technologies, but the results are showing minority people using this features. Engagement features are popular among age group 25-44. Younger generation is mostly interested in personalization. Functionality and user experience are one of the main obstacles from both attendees and event companies’ perspective. Future perspectives according to event producing company’s representatives are pleasant and positive. They predict grow in the number of developers, software supply, interest in Mobile Technology on the market and number of people using Mobile Technology at the events.
The topic is vast and further research can be made in order to examine new and already existing Mobile Features for Corporate event sector, making attendees experience better and more event management more effective.