Development of a new strategy for Dpointgroup company
Kapranchik, Tatiana (2016)
Kapranchik, Tatiana
Mikkelin ammattikorkeakoulu
2016
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2016120118634
https://urn.fi/URN:NBN:fi:amk-2016120118634
Tiivistelmä
The aim of this thesis is to show the importance of having the understanding of what is strategic process and finding out the innovative selection criteria for the future strategy in order to overcome the recession of Dpointgroup caused by the decline in Spanish economy during world economic crisis in 2009.
The topic of this thesis is strategic process as one of the strategic management concepts. The work discusses not only the main steps of strategic process: internal and external analysis, strategy formulation and strategy selection but the theoretical part concentrates on different concepts, frameworks and examples showing the importance of strategy as a key factor for financial success of the organization.
The theoretical framework is divided in 2 parts: the detailed description of strategic process, in details strategic analysis and strategy formulation steps are discussed. The second chapter of theoretical part is dedicated to the strategy evaluation criteria for both corporate and business strategy. The practical part of this work is based on the data collected by the means of the survey among the inters who work/worked in Dpointgroup ltd and the skype interview with the CEO of the company and the head of Human Resources department.
As an outcome of this work all the strategic process is applied to the Dpoingroup case and the possible scenario of future company development is formulated. As a result of this thesis, a new detailed strategy is offered to the CEO of Dpointgroup Ltd. Finally, a list of practical improvements is created for different departments of the company.
The topic of this thesis is strategic process as one of the strategic management concepts. The work discusses not only the main steps of strategic process: internal and external analysis, strategy formulation and strategy selection but the theoretical part concentrates on different concepts, frameworks and examples showing the importance of strategy as a key factor for financial success of the organization.
The theoretical framework is divided in 2 parts: the detailed description of strategic process, in details strategic analysis and strategy formulation steps are discussed. The second chapter of theoretical part is dedicated to the strategy evaluation criteria for both corporate and business strategy. The practical part of this work is based on the data collected by the means of the survey among the inters who work/worked in Dpointgroup ltd and the skype interview with the CEO of the company and the head of Human Resources department.
As an outcome of this work all the strategic process is applied to the Dpoingroup case and the possible scenario of future company development is formulated. As a result of this thesis, a new detailed strategy is offered to the CEO of Dpointgroup Ltd. Finally, a list of practical improvements is created for different departments of the company.