Café Solo
Förnäs, Alys; Förnäs, Tom (2016)
Förnäs, Alys
Förnäs, Tom
Satakunnan ammattikorkeakoulu
2016
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2016080913654
https://urn.fi/URN:NBN:fi:amk-2016080913654
Tiivistelmä
The purpose of the thesis is to objectively and rationally uncover the strengths and weaknesses of the existing system and proposed system. As such, this thesis is well-designed to provide an improvement introduced to the company. The main focus is how to improve the company.
The analysis of the thesis will use SWOT analysis tool to show advantages and draw-backs. Industry & competitors at the nearby locations.
The research method was qualitative with interviewing method by interviewing the owner, collected answers from owner, based on consulting. There were multiple ses-sions in person, over the phone, and by email. Solid research is important on how to compete against the competition companies, and on how to gain more customers
Theory on feature flavors for seasonal selling. Flavoring helps sell more coffee. Many of the flavored syrups are ideal to feature at a particular season or month. Curiosity about that flavor can sell more coffee. As well as an app to include more social media.
Thesis applies theoretical knowledge, and the market need, company image, products and resources requirements.
The analysis of the thesis will use SWOT analysis tool to show advantages and draw-backs. Industry & competitors at the nearby locations.
The research method was qualitative with interviewing method by interviewing the owner, collected answers from owner, based on consulting. There were multiple ses-sions in person, over the phone, and by email. Solid research is important on how to compete against the competition companies, and on how to gain more customers
Theory on feature flavors for seasonal selling. Flavoring helps sell more coffee. Many of the flavored syrups are ideal to feature at a particular season or month. Curiosity about that flavor can sell more coffee. As well as an app to include more social media.
Thesis applies theoretical knowledge, and the market need, company image, products and resources requirements.