Growth Hacking for Startups : How Growth Hacking can utilised for growing startups
Lee, Jin (2016)
Oulun ammattikorkeakoulu
2016
Creative Commons Attribution 1.0 Finland
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2016060211510
https://urn.fi/URN:NBN:fi:amk-2016060211510
Tiivistelmä
In the era of start-ups, many failed to put out their prototypes or products to the market due to lack of funds or experience in marketing. Growth Hacking is a tool that start-ups can benefit from if they learn what Growth Hacking is and how to implement it.
The aim of this thesis is to explore what Growth Hacking is and how to implement it for the commissioner CubiCasa Oy. A couple of Growth Hacking tactics are used for CubiCasa Oy and the process of implementation and findings are recorded. Furthermore, the case study of famous growth hacking used in the past by startups and guidelines for implementation is studied with the intention to provide an insightful knowledge to any startup which wish to employ growth hacking.
The method of research is qualitative. The term Growth Hacking is still relatively new therefore, using online blogs and articles of those who are working as growth hackers in the industry are the best and most reliable source material. A/B testing is used to differentiate which product was more appealing to the market. All the data is collected throughout the A/B testing and they are transferred to funnel to analyse the data to make informed decisions. A/B testing was carried out for Airbnb Project. The A/B testing results were put into funnel analysis and it showed that the Airbnb campaign were not exposed to the right audience on Facebook ad and therefore switched the experiment to finding the right channel to do the Airbnb campaign. The results were much better as the campaign were shown to the right target audience.
The growth hacking tactics are not the same when it comes to different start-ups. Each start-up has its own set of target audience, product and services that are different from one another. Therefore, growth hacking for start-ups is to learn about their target audience and how to hack the traditional marketing system to see a rapid growth through a series of questions such as where and which channels the target audience can be founded, what problems are they facing, what solutions are they after. After answering these set of questions then it is to create innovative growth hacking tactics to carry out and analyse the results. The results are a set of collected data and the data must be analysed scientifically to make factual sense in order to make informed decisions that is right for the start-up to grow.
The aim of this thesis is to explore what Growth Hacking is and how to implement it for the commissioner CubiCasa Oy. A couple of Growth Hacking tactics are used for CubiCasa Oy and the process of implementation and findings are recorded. Furthermore, the case study of famous growth hacking used in the past by startups and guidelines for implementation is studied with the intention to provide an insightful knowledge to any startup which wish to employ growth hacking.
The method of research is qualitative. The term Growth Hacking is still relatively new therefore, using online blogs and articles of those who are working as growth hackers in the industry are the best and most reliable source material. A/B testing is used to differentiate which product was more appealing to the market. All the data is collected throughout the A/B testing and they are transferred to funnel to analyse the data to make informed decisions. A/B testing was carried out for Airbnb Project. The A/B testing results were put into funnel analysis and it showed that the Airbnb campaign were not exposed to the right audience on Facebook ad and therefore switched the experiment to finding the right channel to do the Airbnb campaign. The results were much better as the campaign were shown to the right target audience.
The growth hacking tactics are not the same when it comes to different start-ups. Each start-up has its own set of target audience, product and services that are different from one another. Therefore, growth hacking for start-ups is to learn about their target audience and how to hack the traditional marketing system to see a rapid growth through a series of questions such as where and which channels the target audience can be founded, what problems are they facing, what solutions are they after. After answering these set of questions then it is to create innovative growth hacking tactics to carry out and analyse the results. The results are a set of collected data and the data must be analysed scientifically to make factual sense in order to make informed decisions that is right for the start-up to grow.