Improving the online marketing of Homekoirat S&S
Virkki, Sandra (2016)
Haaga-Helia ammattikorkeakoulu
2016
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201604124222
https://urn.fi/URN:NBN:fi:amk-201604124222
Tiivistelmä
The aim of this thesis is to improve the online marketing of an already existing company, Homekoirat S&S and to research what are the best marketing tools for marketing a ser-vice online. Also a suggestion of the marketing plan will be created.
Homekoirat S&S is a small company located in Mikkeli, Finland and it’s founded in the beginning of 2012 by owners Saara Pulkkinen and Sampsa Väntsi. The company provides mold detecting services by using sniffer dogs that are trained using the similar methods as drug or explosives sniffing dogs. Homekoirat S&S offer their services to private customers as well as big companies and cities as well. The industry is quite small and overall there is only around 30 operatives around Finland, which of only a small fraction does this as their primary job.
As data collection method the author has conducted small qualitative interviews for the commissioners’ previous customers in order to gather data for the website. Other relevant data was gathered by using existing researches and literature of the subject and by famil-iarizing with the commissioners business plan.
Homekoirat S&S is a small company located in Mikkeli, Finland and it’s founded in the beginning of 2012 by owners Saara Pulkkinen and Sampsa Väntsi. The company provides mold detecting services by using sniffer dogs that are trained using the similar methods as drug or explosives sniffing dogs. Homekoirat S&S offer their services to private customers as well as big companies and cities as well. The industry is quite small and overall there is only around 30 operatives around Finland, which of only a small fraction does this as their primary job.
As data collection method the author has conducted small qualitative interviews for the commissioners’ previous customers in order to gather data for the website. Other relevant data was gathered by using existing researches and literature of the subject and by famil-iarizing with the commissioners business plan.