Innovation Paradigm in Media Management: Case STT
Lehtovuori, Maisa (Maijakaisa) (2016)
Lehtovuori, Maisa (Maijakaisa)
Haaga-Helia ammattikorkeakoulu
2016
Creative Commons Attribution-NonCommercial-NoDerivs 1.0 Suomi
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201602021835
https://urn.fi/URN:NBN:fi:amk-201602021835
Tiivistelmä
Goal of this paper is to identify the core values, i.e. life giving forces of news agency STT, and to utilize these values in enhancing and enabling innovation culture at STT. The framework of this thesis consists of, on one hand, innovation paradigm and the digital transformation media is going through, and, on the other hand, the new demands media management is facing: faster recognition of critical threats or problems, and business choices based on these.
This paper is exploring the possibilities innovation paradigm applied to media management offers to a news agency in rapid transformation and deepening revenue crisis. Innovation paradigm emphasizes new kind of thinking, actions, and ways of actions; employees are led by a constant urge to renew themselves. Media management is defined especially by managing creativity and regeneration. Media management is, thus, considered in this paper with respect to innovation paradigm, as leading change and innovation in a creative industry.
Method used in this thesis is Appreciative Inquiry (AI), which started out as a process for theory-building but turned into a theory of organizational change process, based on an idea of organizational reality being socially constructed in interaction. AI facilitates transformation of a workplace and its turning into a learning community.
Appreciative Inquiry – the power of unconditional positive question – is built on a premise that organizations are continuously in a process of transformation. As AI appreciates the insight of employees in organizational change, it suites the innovation paradigm.
In May and September 2013 total of 21 STT-employees were interviewed about what they value the most at their workplace. Based on these interviews five life giving forces, mastery of basic news work, co-operation and team spirit, experimenting and innovativeness, customer orientation, and brand image were found and used as a basis for developing a new innovative digital unit, STT Digihub.
Idea of STT Digihub was to enhance innovation, enable networking and co-operation between units, as well as to build a team of professionals with versatile knowledge. The new unit was established in order to produce new kind of digital content which would add value to STT-clientele.
In this paper a clear picture of a STT-employee is formed: an uncompromising, ambitious, devoted and engaged professional who does not hesitate to do everything in her/his power for peer workers or the company. At the same time it becomes clear that it is extremely difficult to transform the company culture of strong processes and stiff hierarchy into an innovative, open community, or find a new role in the Finnish media ecosystem where the commercial media is struggling and unable to invest in developing STT.
This paper is exploring the possibilities innovation paradigm applied to media management offers to a news agency in rapid transformation and deepening revenue crisis. Innovation paradigm emphasizes new kind of thinking, actions, and ways of actions; employees are led by a constant urge to renew themselves. Media management is defined especially by managing creativity and regeneration. Media management is, thus, considered in this paper with respect to innovation paradigm, as leading change and innovation in a creative industry.
Method used in this thesis is Appreciative Inquiry (AI), which started out as a process for theory-building but turned into a theory of organizational change process, based on an idea of organizational reality being socially constructed in interaction. AI facilitates transformation of a workplace and its turning into a learning community.
Appreciative Inquiry – the power of unconditional positive question – is built on a premise that organizations are continuously in a process of transformation. As AI appreciates the insight of employees in organizational change, it suites the innovation paradigm.
In May and September 2013 total of 21 STT-employees were interviewed about what they value the most at their workplace. Based on these interviews five life giving forces, mastery of basic news work, co-operation and team spirit, experimenting and innovativeness, customer orientation, and brand image were found and used as a basis for developing a new innovative digital unit, STT Digihub.
Idea of STT Digihub was to enhance innovation, enable networking and co-operation between units, as well as to build a team of professionals with versatile knowledge. The new unit was established in order to produce new kind of digital content which would add value to STT-clientele.
In this paper a clear picture of a STT-employee is formed: an uncompromising, ambitious, devoted and engaged professional who does not hesitate to do everything in her/his power for peer workers or the company. At the same time it becomes clear that it is extremely difficult to transform the company culture of strong processes and stiff hierarchy into an innovative, open community, or find a new role in the Finnish media ecosystem where the commercial media is struggling and unable to invest in developing STT.