Defining Marketing Strategies For Vihreä Tekno Finland
Manzari, Mohammad (2016)
Laurea-ammattikorkeakoulu
2016
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201601131302
https://urn.fi/URN:NBN:fi:amk-201601131302
Tiivistelmä
The main objective of this thesis is to define marketing strategies for Vihreä Tekno, a company in Vantaa, Finland. The company runs several businesses such as providing IT services, website designing, business/loyalty cards, professional logo design, PC repairs and installations, mobile application development, translation services, cleaning services, advertising and distribution services, billing/invoicing systems and so forth.
In this thesis, the author analyzed the company’s current situation, their products/services, target markets, etc. based on the questions and answers in interview section. Furthermore, the author analyzed the current marketing strategy of the company and its objectives for developing their marketing strategy.
Moreover, the author also compared the current strategies of Vihreä Tekno with further marketing strategies found in the literature in order to create a solid marketing strategy which would help the company to achieve its goals. Although, the scope of this thesis cannot be considered as the final marketing strategy. As the literature says, marketing strategies will be updated during the years.
The theoretical dimensions of this thesis are focused on marketing strategies and concepts of marketing plan. These information are taken into account in support of the current marketing strategies of Vihreä Tekno. This thesis is implemented in close cooperation with the company’s manager.
In conclusion, the author will report the most precious marketing strategies for Vihreä Tekno that come out of the interviews, the theoretical research and the wishes of the company itself that help the company to have better position in the Finnish market.
In this thesis, the author analyzed the company’s current situation, their products/services, target markets, etc. based on the questions and answers in interview section. Furthermore, the author analyzed the current marketing strategy of the company and its objectives for developing their marketing strategy.
Moreover, the author also compared the current strategies of Vihreä Tekno with further marketing strategies found in the literature in order to create a solid marketing strategy which would help the company to achieve its goals. Although, the scope of this thesis cannot be considered as the final marketing strategy. As the literature says, marketing strategies will be updated during the years.
The theoretical dimensions of this thesis are focused on marketing strategies and concepts of marketing plan. These information are taken into account in support of the current marketing strategies of Vihreä Tekno. This thesis is implemented in close cooperation with the company’s manager.
In conclusion, the author will report the most precious marketing strategies for Vihreä Tekno that come out of the interviews, the theoretical research and the wishes of the company itself that help the company to have better position in the Finnish market.