"advertising" - Selaus asiasanan mukaan Seinäjoen ammattikorkeakoulu

Viitteet 1-2 / 2

    • A Lubricant Company’s Advertising Agency Selection 

      Rahman, Md Asifur (2024)
      Advertising is necessary for lubricant companies, as the industry turnover is around USD 164 billion worldwide. However, previous studies have not examined the choice of advertising agencies. Therefore, the study aims to ...

    • Comparative Advertising - a deadly marketing tactic in the competition 

      Phung, Nam Phuong (2019)
      The thesis aims to study comparative advertising in a brand war. For further investigation, the dissertation addresses two prime questions. The first one is about the impacts of comparative advertising on brand and consumers. ...