"advertising" - Selaus asiasanan mukaan Seinäjoen ammattikorkeakoulu

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    • A Lubricant Company’s Advertising Agency Selection 

      Rahman, Md Asifur (2024)
      Advertising is necessary for lubricant companies, as the industry turnover is around USD 164 billion worldwide. However, previous studies have not examined the choice of advertising agencies. Therefore, the study aims to ...

    • Comparative Advertising - a deadly marketing tactic in the competition 

      Phung, Nam Phuong (2019)
      The thesis aims to study comparative advertising in a brand war. For further investigation, the dissertation addresses two prime questions. The first one is about the impacts of comparative advertising on brand and consumers. ...

    • Emotional Narratives in Social Media Marketing for Energy Drink Consumption 

      Senadeera, Kandegedara Hiranya Thathsarani (2025)
      This study focuses on how emotional narratives about energy drinks, shown on social media platforms, affect the purchasing decisions of university students in Finland. The study uses a qualitative design grounded on ...