Examining the impact of corporate social responsibility on employee job satisfaction : A case study of Shezan International Limited
Ali, Rizwan (2023)
Ali, Rizwan
2023
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2023121537843
https://urn.fi/URN:NBN:fi:amk-2023121537843
Tiivistelmä
In this thesis, the relationship between Corporate Social Responsibility (CSR) and job satisfaction among employees is examined. With a growing corpus of research demonstrating that businesses who adopt socially responsible practises may reap considerable rewards, CSR has become an essential component of contemporary business practise. Employee work satisfaction has been cited as one of these advantages, even though research on its connection to CSR is still lacking.
This study explores the impact of corporate social responsibility (CSR) initiatives through a case study of Shezan, a Pakistan-based company. The research conducted for this thesis utilized a mixed-methods approach, combining quantitative analysis from a survey distributed to employees randomly and qualitative data obtained from semi-structured interviews with the CEO. The aim was to understand the perceived value of CSR initiatives on employees' work experience and overall job satisfaction.
The findings show favourable relationship between CSR and employee job satisfaction, suggesting that socially responsible business practices contribute to a more satisfied workforce. Feedback suggests Shezan can increase CSR effect by expanding community and employee participation. Performance measures linked to CSR goals are also advised for strategic CSR integration.
The importance of CSR in Pakistan is underlined, providing insights for regional and global firms on how CSR affects employee happiness and brand image. CSR's ethical and employee satisfaction benefits are suggested to be likely in the study, but self-reported data and sample bias limit generalizability. Data was collected using strict ethical standards, assuring confidentiality and informed permission. As a result, this thesis offers important advice for businesses looking to boost employee morale, productivity, and retention through socially conscious business practises. The report also identifies potential directions for future research, such as researching the impact of employees' personal values on how they view CSR and investigating the best ways to adapt certain CSR programmes to different workforce demographics.
This study explores the impact of corporate social responsibility (CSR) initiatives through a case study of Shezan, a Pakistan-based company. The research conducted for this thesis utilized a mixed-methods approach, combining quantitative analysis from a survey distributed to employees randomly and qualitative data obtained from semi-structured interviews with the CEO. The aim was to understand the perceived value of CSR initiatives on employees' work experience and overall job satisfaction.
The findings show favourable relationship between CSR and employee job satisfaction, suggesting that socially responsible business practices contribute to a more satisfied workforce. Feedback suggests Shezan can increase CSR effect by expanding community and employee participation. Performance measures linked to CSR goals are also advised for strategic CSR integration.
The importance of CSR in Pakistan is underlined, providing insights for regional and global firms on how CSR affects employee happiness and brand image. CSR's ethical and employee satisfaction benefits are suggested to be likely in the study, but self-reported data and sample bias limit generalizability. Data was collected using strict ethical standards, assuring confidentiality and informed permission. As a result, this thesis offers important advice for businesses looking to boost employee morale, productivity, and retention through socially conscious business practises. The report also identifies potential directions for future research, such as researching the impact of employees' personal values on how they view CSR and investigating the best ways to adapt certain CSR programmes to different workforce demographics.