"fashion" - Selaus asiasanan mukaan Jyväskylän ammattikorkeakoulu
Viitteet 1-8 / 8
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Designing a Returns Logistics Process for an E-commerce Business Model
(2021)The Returns process is designed or a sustainable Finnish fashion brand named CUITU to improve their competitive advantages in their e-Commerce business model. To execute this task a grounded theory approach is utilized to ... -
Impact of Instagram on Generation Z Consumer Buying Behavior within the Fashion Industry
(2024)This thesis investigates Instagram's significant impact on Generation Z's fashion sector (especially fast fashion and luxury) buying behavior. Instagram, a Social Media (SM) platform that has permeated every aspect of daily ... -
Impact of Social Media Influencer’s Characteristics on Consumer Purchase Intention and Behavior in French Luxury Fashion Brands
(2024)This research investigates the influence of social media influencers' characteristics on consumer purchase intention and behavior within French luxury fashion brands. The study employs a deductive approach, utilizing the ... -
Innovative scan app as a means to overcome counterfeit in the sneaker market
(2022)We can see more and more young people with pairs of sneakers. This market has become global very quickly. In recent years, thanks to social networks or online sales giants, many counterfeit sneakers have emerged. Knowing ... -
The Business Potential of Sustainable Development in the Fashion Industry
(2021)The fashion industry is the second most polluting industry. It releases 1.2 billion tons of greenhouse gases each year, while in our society, sustainable development has become a major economic and social issue. The studies ... -
The Potential of Influencers on Social Media in the Fashion Industry
(2023)The fashion industry has been shaken up for several years by the rise of social networks. A new profession has been created, the world of influencers. Numerous studies have been conducted on this subject while little has ... -
The Potential of Influencers on Social Media in the Fashion Industry
(2023)The fashion industry has been shaken up for several years by the rise of social networks. A new profession has been created, the world of influencers. Numerous studies have been conducted on this subject while little has ... -
The Potential of Sustainability within Luxury Fashion. Investigating the Sustainability Impact on Consumers’ Purchasing Intention and Behavior within Luxury Fashion.
(2023)With sustainability gaining increasing importance in consumers' daily lives, understanding its impact on purchasing intentions and behaviors became crucial. The objectives were to analyze the correla-tion between attitudes ...
