The Ukrainian Market as a New Export Destination
Nyirenda, Anastasia (2012)
Nyirenda, Anastasia
Laurea-ammattikorkeakoulu
2012
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201205158274
https://urn.fi/URN:NBN:fi:amk-201205158274
Tiivistelmä
Entering a new export market is quite challenging in that most companies are not willing to invest in unless they are sure that profits will be gained according to their predictions. The degree of risk is always high especially if your target market has an unstable as volatile economic.
The main objective of this thesis is to provide an insight into the steps to take when consider doing business in Ukraine. This thesis also contains basic theoretical knowledge for new investors to guide them when choosing Ukraine as a new market. Since the target company here is Dieta, the author has provided an overview of Ukraine’s economy, business culture, potential opportunities and an introduction to other relevant issues. Dieta will find the data to be useful because most of it is practical information that can be taken into consideration immediately.
The research contains detailed information using the PEST analysis providing key issues and information for Dieta. During the research, it was observed that Ukraine has significant economic potential as a result of its well educated labour force, low income, large domestic market, availability of vast natural resources including its strategic location connecting Europe, Russia and the Asian markets. Whilst considering such an opportunity, the author has further described the difference in the business community of Finland compared to that of Ukraine as a post soviet union country.
The theoretical section contains the country analysis and the approach used to evaluate current conditions of the Ukrainian market. The approach evaluates the country by comparing exports from Finland, Germany and Italy as these are the main competitors for Dieta. The results section is another vital source of information as it explains and recommends that the Agent-Contract channel is the best resolution for Dieta. The results further observe that it is important to first check the Agents connection to the industry, government, and other relevant authorities. Checking the financial situation and its partners has also been recommended as a number one priority as this will help to avoid long and short term risks.
Key words: Professional kitchens, Ukraine, Dieta, target markets, PEST analysis, products, import and export
The main objective of this thesis is to provide an insight into the steps to take when consider doing business in Ukraine. This thesis also contains basic theoretical knowledge for new investors to guide them when choosing Ukraine as a new market. Since the target company here is Dieta, the author has provided an overview of Ukraine’s economy, business culture, potential opportunities and an introduction to other relevant issues. Dieta will find the data to be useful because most of it is practical information that can be taken into consideration immediately.
The research contains detailed information using the PEST analysis providing key issues and information for Dieta. During the research, it was observed that Ukraine has significant economic potential as a result of its well educated labour force, low income, large domestic market, availability of vast natural resources including its strategic location connecting Europe, Russia and the Asian markets. Whilst considering such an opportunity, the author has further described the difference in the business community of Finland compared to that of Ukraine as a post soviet union country.
The theoretical section contains the country analysis and the approach used to evaluate current conditions of the Ukrainian market. The approach evaluates the country by comparing exports from Finland, Germany and Italy as these are the main competitors for Dieta. The results section is another vital source of information as it explains and recommends that the Agent-Contract channel is the best resolution for Dieta. The results further observe that it is important to first check the Agents connection to the industry, government, and other relevant authorities. Checking the financial situation and its partners has also been recommended as a number one priority as this will help to avoid long and short term risks.
Key words: Professional kitchens, Ukraine, Dieta, target markets, PEST analysis, products, import and export