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Ecological marketing framework for restaurant entrepreneurs
(2022)
The purpose of this bachelor’s thesis was to produce a feasible sustainable marketing plan for entrepreneurially run restaurants in Helsinki, Finland. The plan is also a tool for the restaurant business for creating and ...
“Drinks in HEL” Food tourism route across distilled beverage experiences in Helsinki
(2023)
Food tourism can be called one of the oldest practices that paved the way for many current-day tourism trends and styles. It can even be said that one of the first encounters with most foreign cultures was most likely via ...
The Impact of One Unique Accommodation Unit on a Hospitality Business
(2024)
Accommodation businesses all over the world aim to attract and retain customers, but it becomes harder and harder due to the competitive nature of the hospitality industry. The fluctuating number of tourists and higher ...