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Autonomous Vehicle Acceptance Among Young Drivers in Georgia (U.S. state) and its Potential Implications in Customer Segmentation
(2023)
The adoption of fully autonomous vehicles (FAVs) holds great promise for revolutionizing transportation systems worldwide. However, understanding the acceptance and potential implications of AVs among different customer ...
In-app marketing tools in food delivery platforms; Case: Finnish delivery platforms
(2023)
The growth of the food-delivery business has made food-delivery platforms (FDPs) a crucial sales and marketing channel for restaurants. This thesis investigates the in-app marketing tools available in FDPs and their impact ...
The Effectiveness of YouTube as a Digital Advertising Platform
(2023)
YouTube has attained the status of one of the largest video streaming and search engines due to digitalization. Since the launch of the website, its audience has grown in substantial numbers. With this, organizations have ...
The Potential Benefits and Challenges of Adopting AI-tools such as ChatGPT in Marketing Communications and Search Engine Optimization
(2024)
This thesis explores the potential benefits and challenges of integrating AI-tools such as ChatGPT into marketing communications and search engine optimization (SEO), addressing the increasing importance of AI-driven tools ...
Exploring students' perceptions of FUD marketing strategies by cyber security companies
(2024)
This study delves into the intricate intersection between marketing strategies and cybersecurity concerns, aiming to shed light on the effectiveness and implications of Fear, Uncertainty, and Doubt (FUD) marketing tactics ...
Artificial Intelligence for Email Personalization
(2024)
This thesis explores the integration and impact of Artificial Intelligence (AI) on email personalization. Utilizing a qualitative approach through structured interviews with marketing professionals, the study investigates ...
Entering Nordic financial market : Examining Norwegian financial company’s expansion to Finland
(2024)
A successful expansion to a new foreign market can grow a business very effectively, while a failed market entry process can cause organizational decline and harm the whole company. In this thesis, the research aim is to ...
The Impact of Social Media on Brand Equity : A Comparative Analysis of Consumer Perceptions and Engagement Strategies
(2024)
This research attempted to analyse the complex but significant interconnectedness of the social media and brand equity capitalizing on the outcomes provided by the quality social media management to set the pace and scale ...
Business Plan: Establishing Travel Bridge as the Premier Tourism Gateway to Finland
(2024)
This thesis presents a strategic blueprint for establishing Travel Bridge as Finland's foremost tourism gateway, grounded in a comprehensive theoretical framework encompassing strategic entrepreneurship, destination ...
An analysis of visual attention of Finnish consumers (20-28 year olds) on coffee packaging using eye-tracking device : examining the influence of sustainability related labels.
(2024)
Packaging is an important tool to communicate with the customer and build a brand image. This study examines visual attention of young Finnish consumers towards coffee packaging, specifically addressing the question whether ...