BIG FISH INTERNATIONAL AND ENTRY INTO RUSSIAN MARKET
Malaniia, Diana (2020)
Malaniia, Diana
2020
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2020121628729
https://urn.fi/URN:NBN:fi:amk-2020121628729
Tiivistelmä
Big Fish International is an agency specializing in recruitment, transfomation and ssessment of compa- nies’ procurement departments. The company has operated successfully for more than 15 years in France, Canada, Germany, Poland and Algeria. The company has also considered a market expansion to the East, to Russia.
The main purpose of this researchwas to analyse the Russian market to find out if it represents a poten- tial for the company.
In the theory part of the research different kinds of external environment were considered in order ana- lyse the market. In addition, the theory part includes a description of various entry modes that are es- sential during strategy definition.
The second part is the practical part of the thesis, where due to an external analysis and data collection it is possible to make conclusions concerning business environment, and the opinions of the case comp- nay’s associates and employees and make a decision on strategy choice.
In conclusion, the research allows us to decide on the strategy and condition under which Big Fish Inter- national can enter the Russian market to avoid risks and to take into account the opportunities.
The main purpose of this researchwas to analyse the Russian market to find out if it represents a poten- tial for the company.
In the theory part of the research different kinds of external environment were considered in order ana- lyse the market. In addition, the theory part includes a description of various entry modes that are es- sential during strategy definition.
The second part is the practical part of the thesis, where due to an external analysis and data collection it is possible to make conclusions concerning business environment, and the opinions of the case comp- nay’s associates and employees and make a decision on strategy choice.
In conclusion, the research allows us to decide on the strategy and condition under which Big Fish Inter- national can enter the Russian market to avoid risks and to take into account the opportunities.