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Viitteet 11-20 / 37
Attracting Chinese Participants to Kainuu Orienteering Week (KOW)
(2023)
Orienteering, as an outdoor sport activity with more than a hundred-year history, was originally a survival skill in military training originated in northern Europe. After World War II, Orienteering has gained popularity ...
Cold Email Marketing Effectiveness and Localisation in Esports
(2021)
Recently, Techsembly, an eCommerce and SaaS localisation solution company, has reached its second anniversary. Celebrating this anniversary, Techsembly has announced that they are looking into marketing their products and ...
Social Media Marketing Plan for Kajaanin Honka
(2021)
The aim of the thesis was to provide an easy to use and clear social media marketing guide that the club can use with their existing resources. It is a PDF file with a list of social media channels chosen, specific ...
How To Increase Sales Of Electric Cars in Russia To Millennials To Solve Air Pollution Issue
(2022)
This work aimed to increase the level of sales of electric cars to millennials in the Russian market. A qualitative study was conducted to obtain as accurate data as possible through interviews with six respondents on how ...
The Impact of Brand Image and Identity on Customer Loyalty: Case Wizarding World
(2022)
The thesis aimed to determine the identity and image of the Wizarding World film brand and how the relationship of these elements affects customer loyalty. The study was conducted using a qualitative method. Four research ...
Promotion of Esports University
(2022)
In a society defined by consistent advancements of technology, ecosystems such as the one of education and esports, have their values, as well as meaning redefined. Ultimately, with the impact of COVID19 pandemic in the ...
Women´s Consumer Behavior and Motivation to Purchase an Electric Car
(2021)
Tässä opinnäytetyössä tutkitaan naisten kuluttajakäyttäytymistä ja motivaatiota ostaa sähköauto. Kvalitatiivisella tutkimuksen avulla etsittiin vastauksia siihen, mitä naiset tarvitsevat ja haluavat sähköautolta ja millaisia ...
Central Europe University market mapping: How Universities are attracting high school students
(2022)
This thesis was conducted as a part of my Bachelor of Business Administration degree at Kajaani University of Applied Sciences. The research aimed to create an international marketing plan for the commissioning party – ...
Omnichannel Marketing in a Pharmaceutical Company – How to Optimally Reach the Customers in the COVID-19 Era?
(2021)
With the COVID-19 pandemic, the pharmaceutical companies have been forced to shift their focus on digital marketing and targeting their customers in a more personalized manner. Due to the strict regulations of the ...
International Marketing Plan : Case Company Perspective
(2021)
This thesis was conducted as a part of Bachelor of Business Administration degree in Kajaani University of Applied Sciences. The aim of the research was to create an international marketing plan for a 6-month-old Sotkamo-based ...