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Importance of Marketing in Hotel Industry-Marketing Tools in use
(2019)
In this current context, Hotel is a fast-growing industry, and lots of people are getting job opportunities and growing the national GDP in high ratio. In a hotel, people come for a short interval of stay, and they want a ...
Digital marketing impact on the growth of small and medium size enterprises in Cameroon : Case study Jumia
(2020)
Marketing has been a major challenge to small and medium size enterprises (SMEs) around the world due to high cost. The classical marketing communication system such as television, radio, etc. seems to have a high cost for ...
Marketing plan for a blue light glasses distributor
(2021)
The aim of this thesis was to create a streamlined marketing plan, a target market review and identify the most suitable social media platform for a blue light glasses distributor.
Blue light can cause eyestrain, dry ...
A startup guide to internationalization : smart|break
(2023)
This thesis offers a comprehensive guide for startups, using the case study of Smart Break to illustrate a systematic approach in five stages: defining a product, developing a product/strategy, launching a strategy and ...
An exploratory study of the role and attributes of the salesperson in the insurance industry
(2023)
This thesis examines how salespeople's roles and qualities are changing in the insurance industry. The study mainly focuses on the State Life Insurance Corporation of Pakistan. The first part of the study looked at how the ...
Exploring the factors affecting the export of ready made garment (RMG) products from Bangldesh into the European market : a study of marketing strategies, trade policies, and competitive advantage
(2023)
RMG sectors is one of the biggest sectors of revenue for Bangladesh. In recent years the industry has shown a significant growth as well. Statistics show that European market is one of the biggest opportunity hubs for ...
Importance of social media marketing for the expansion of the fashion industry : a case study on headway apparel Bangladesh
(2023)
Marketing is a concept that changes constantly depending on social media and gradual changes in the human selection process. Keeping the changes in marketing strategies is crucial to sustaining the competitive marketplace. ...
Establishing a start-up restaurant business in Helsinki
(2023)
Nowadays, the restaurant business has become competitive. When doing business, entrepreneurs must set their strategy carefully and before establishing a customer centric buffet restaurant, market re-search and feasibility ...
Global business strategies and growth of PRAN-RFL group Bangladesh
(2023)
This thesis examines into the dynamic worldwide business tactics used by PRAN-RFL Group, a major Bangladeshi conglomerate, to achieve extraordinary success and position itself as a top supplier in foreign markets. It looks ...
Impact of digital marketing on consumers purchasing behaviour : a study of Corporate Station Bangladesh
(2023)
In an era where digital media is ubiquitously powerful, the marketing landscape has altered dramatically. This thesis, we investigated the topic of digital marketing in order to comprehend how it influences client purchasing ...