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Factors affecting customers' buying behaviour of solar power packs in Cameroon : The case of Parpar Solar Pro Cameroon
(2023)
The purpose of this research was to investigate factors affecting customers' buying behaviour of solar power packs in Cameroon. The company that was studied was Parpar Solar Pro Cameroon.
The data required for this study ...
Export viability of Ethiopian roasted coffee : YA Coffee Roasters' entry into the Finnish market
(2023)
The thesis was conducted for an Ethiopian company YA Coffee Roasters. The company is interested in exporting roasted coffee to Finland, a lucrative coffee export market country that consumes the highest per capita of coffee ...
Currency fluctuations and its impact on international business
(2023)
This qualitative primary data-based exploratory study had a total of three objectives. The first objective was to investigate how exchange-rate changes affect the economies of different countries. In order to get a regional ...
Exploring the impact of social media marketing and engagement on apparel purchase decisions : a study on Pakistani students in Finland
(2024)
The purpose of this study was to explore the impact of social media marketing and engagement on consumer purchase decisions. The focus was made on the apparel industry due to its growing poten-tial and impact through social ...
Fairs and sustainability : the conscious modernization process of IDM Südtirol-Alto Adige
(2024)
This thesis deals with the topic of trade fairs. The purpose of these events is to promote companies and their products in specific sectors and markets. The main objective is to explain how IDM Südtirol - Alto Adige, a ...