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Microtransactions as a way of monetization in the video game industry
(2019)
The purpose of the study was to gather and analyze which feelings gamers and journalists have towards the implementation of microtransactions in video games.
The information for the study was mostly gathered from online ...
How video game conferences shape the gaming industry and influence consumer behaviour
(2019)
The objective of the study was to explain the relevance of video game conferences and to examine components of presentations and their effects on consumer behaviour. Video game events are an important stage when buyer’s ...