"game elements" - Selaus asiasanan mukaan Saimaan ammattikorkeakoulu
Viitteet 1-1 / 1
-
Gamification used as a marketing activity to influence the customer journey
(2019)The purpose of this study is to deliver, execute and analyze a gamified marketing activity that influences the specific customer journey of the case company Atzkern – Foto, Video, Design. The theoretical information on ...