"brand communication" - Selaus asiasanan mukaan Saimaan ammattikorkeakoulu
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The role of sustainability in brand communication of SMEs using content marketing : case fashion industry in Saarbrücken, Germany
(2019)The purpose of this study was to examine the role of sustainability in the brand communication of small and medium-sized enterprises (SMEs) in the fashion industry. More precisely, the research aimed to find out how ...