Productisation of professional services. Case: Kymenlaakson Ensi- ja turvakotiyhdistys Ry
Palviainen, Jonatan (2017)
Palviainen, Jonatan
Saimaan ammattikorkeakoulu
2017
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2017091515134
https://urn.fi/URN:NBN:fi:amk-2017091515134
Tiivistelmä
The aim of this Bachelor’s thesis was to productise a professional service provided by the client company, Kymenlaakson Ensi- ja turvakotiyhdistys ry. The aim of this study was to solve what factors need to be taken into account during the productisation process of a service to make it a successful and clear service product. The commissioner of this study was the executive director of Kymenlaakson Ensi- ja turvakotiyhdistys ry, Tiina Palviainen.
The theoretical part of this study covered the literature review of productisation of services. The study elucidates what the definition and objectives of productising is, what its benefits and challenges are and what the productisation process consists of. The study also covers information about professional services and service pricing. The data for this thesis were acquired from scientific publications such as books, articles and reports, as well as interviews, reports and manuals provided by the client company. For the empirical part of the study, the author planned and implemented a productising plan for a social service provided by the client company.
As a result of this project, the target service, Alvari-perhetyö® was productised into a form in which it could be introduced to Kymenlaakso area county decision makers when the health, social services, and regional government reform takes place on 1 January 2020. The productisation process includes service pricing, creating service modules, creating an information package in the form of a presentation and providing the client company information about productisation.
The theoretical part of this study covered the literature review of productisation of services. The study elucidates what the definition and objectives of productising is, what its benefits and challenges are and what the productisation process consists of. The study also covers information about professional services and service pricing. The data for this thesis were acquired from scientific publications such as books, articles and reports, as well as interviews, reports and manuals provided by the client company. For the empirical part of the study, the author planned and implemented a productising plan for a social service provided by the client company.
As a result of this project, the target service, Alvari-perhetyö® was productised into a form in which it could be introduced to Kymenlaakso area county decision makers when the health, social services, and regional government reform takes place on 1 January 2020. The productisation process includes service pricing, creating service modules, creating an information package in the form of a presentation and providing the client company information about productisation.