Designing a service-dominant business model in the industrial context
Ojasalo, Katri (2017)
Ojasalo, Katri
Editoija
Miettinen, Satu
Routledge
2017
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201702162442
https://urn.fi/URN:NBN:fi:amk-201702162442
Tiivistelmä
This chapter introduces a comprehensive, easy-to-use tool for designing a customer-centered business model in the industrial context. This tool can help industrial companies implement their service-dominant strategies and facilitate their customers’ value creation. When used in a service design process, this business model tool helps industrial companies better utilize the deep insight of their business customers and design integrated solutions to correspond their customers’ future needs.