The Finance and Promotion of Documentary Films : Case Because of Who I Am
Nazarova, Daria (2015)
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2015110415925
https://urn.fi/URN:NBN:fi:amk-2015110415925
Tiivistelmä
The bachelor thesis gives an overview on financing paths available for German filmmakers. The thesis was conducted by “Supermarket Medien GmbH” in the form of project development. The main goals of the work were to define financial opportunities for the films, record and analyze the crowdfunding for outreach campaign of the film and to evaluate results. The objectives were achieved through project work, qualitative research on specific literature about this topic and with the experts’ opinion on traditional and alternative film funding and promotion. The thesis determines the terms as crowdfunding, broadcaster, distributor, etc and gives an introduction to the alternative marketing tools.
The report provides a case study about the creative documentary, the way to finance it and to promote it before the release. The aim of the project was to gain 30 000 EUR to implement an outreach campaign for the film. The author has worked on the film for 11 months. The report contains a description of the phases of crowdfunding, reflects communication plan and has a capacious analysis of the campaign results and suggestions for future improvements.
In spite of unsatisfactory results of the campaign, the author that the trust-based relationship with the audience is the key to success. The work can be a guidance for beginning filmmakers, which need a practical guide on these issues. There are also two expert opinions, which express the experience and opinion on European and German funding, crowdfunding and promotion.
The report provides a case study about the creative documentary, the way to finance it and to promote it before the release. The aim of the project was to gain 30 000 EUR to implement an outreach campaign for the film. The author has worked on the film for 11 months. The report contains a description of the phases of crowdfunding, reflects communication plan and has a capacious analysis of the campaign results and suggestions for future improvements.
In spite of unsatisfactory results of the campaign, the author that the trust-based relationship with the audience is the key to success. The work can be a guidance for beginning filmmakers, which need a practical guide on these issues. There are also two expert opinions, which express the experience and opinion on European and German funding, crowdfunding and promotion.