Challenges in entering Vietnamese market for companies in the sharing economy
Le, Bao Dung (2015)
Le, Bao Dung
Lahden ammattikorkeakoulu
2015
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2015082114079
https://urn.fi/URN:NBN:fi:amk-2015082114079
Tiivistelmä
The past decade has witnessed the birth of tech giants like Airbnb, Uber, TaskRabbit, RelayRides, etc., who are redefining our traditional marketplace and the way we consume. When the financial crisis took place in 2008, many people were forced to change their habits of consumption and look for a way to make ends meet. These tech giants provide a great alternative highlighting access over ownership. Now people can satisfy their short-term needs with resouces found from other individuals without having to own the things themselves. The term ‘sharing economy’ was generated from that and is becoming universally popular.
In Vietnam, such a concept is, however, quite un-known. The ultimate goal of this thesis, therefore is to discover the possible challenges that companies in the sharing economy have to overcome if they decide to pursue the Vietnamese market.
To best serve the purpose of this thesis, both quantitative and qualitative research methods are adopted. Primary data collection such as in-depth interview, survey and the author’s own experience and observation as well as secondary data collection from books, articles, journals and previous research are applied.
This thesis starts with an introduction to the concept of sharing economy and then continues to research the macro environment of the Vietnamese market. The next part studies a case company in the sharing economy and its current situation in Vietnam and finally a survey is conducted among consumers in Ho Chi Minh City to explore their opinions and interest as well as raise their awareness on the subject.
The findings of this study indicate that the main challenges in entering the Vietnamese market that companies in the sharing economy might face has to do with bureaucracy and corruption, the lack of laws specific to the industry, the unawareness of the sharing economy, trust issues as well as the level of technological skills and payment preference from the Vietnamese customers.
In Vietnam, such a concept is, however, quite un-known. The ultimate goal of this thesis, therefore is to discover the possible challenges that companies in the sharing economy have to overcome if they decide to pursue the Vietnamese market.
To best serve the purpose of this thesis, both quantitative and qualitative research methods are adopted. Primary data collection such as in-depth interview, survey and the author’s own experience and observation as well as secondary data collection from books, articles, journals and previous research are applied.
This thesis starts with an introduction to the concept of sharing economy and then continues to research the macro environment of the Vietnamese market. The next part studies a case company in the sharing economy and its current situation in Vietnam and finally a survey is conducted among consumers in Ho Chi Minh City to explore their opinions and interest as well as raise their awareness on the subject.
The findings of this study indicate that the main challenges in entering the Vietnamese market that companies in the sharing economy might face has to do with bureaucracy and corruption, the lack of laws specific to the industry, the unawareness of the sharing economy, trust issues as well as the level of technological skills and payment preference from the Vietnamese customers.