Use of Social Media to Find Suitable Applicants in the Advertising Industry
Rana, Gerina (2015)
Rana, Gerina
Arcada - Nylands svenska yrkeshögskola
2015
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2015060512543
https://urn.fi/URN:NBN:fi:amk-2015060512543
Tiivistelmä
The research question of this study is; do firms in the advertising industry use social media to attract or find suitable applicants for jobs in their companies? The aim is to find out if social media is being used by companies as a part of recruitment in Advertising Agencies and also to find out what types of media are being used and what kind of positive and negative aspects of social media exists?
From survey done though questionnaires, different answers were collected and it was found that advertising agencies use different social media specially LinkedIn, Facebook and Twitter to advertise and manage their vacancies. Most companies have started to take social media as a major medium of advertising and branding company as a recruiter. At one hand social media is making recruitment easy and economic, in the other hand it generates even unwanted attention and can get difficult to handle if not managed properly. Different knowledge and skills are required and preferably separate department or HR department handling all the media is important. Numbers of people being hired through these Media are increasing everyday with increasing number of users and with different new platforms available. With all these, it can be assumed that use of social media will grow in future for recruitment in advertising agencies as well as other sectors. With appropriate choice of words and designs and good communication and interaction skills employers can establish themselves as a desired recruiter. This helps to attract candidates to companies on their own; saving valuable time and resources in the recruitment process.
From survey done though questionnaires, different answers were collected and it was found that advertising agencies use different social media specially LinkedIn, Facebook and Twitter to advertise and manage their vacancies. Most companies have started to take social media as a major medium of advertising and branding company as a recruiter. At one hand social media is making recruitment easy and economic, in the other hand it generates even unwanted attention and can get difficult to handle if not managed properly. Different knowledge and skills are required and preferably separate department or HR department handling all the media is important. Numbers of people being hired through these Media are increasing everyday with increasing number of users and with different new platforms available. With all these, it can be assumed that use of social media will grow in future for recruitment in advertising agencies as well as other sectors. With appropriate choice of words and designs and good communication and interaction skills employers can establish themselves as a desired recruiter. This helps to attract candidates to companies on their own; saving valuable time and resources in the recruitment process.