Nature-Based Tourism Product and its Development : Case Safartica
Sinitsyn, Mikhail (2015)
Sinitsyn, Mikhail
Lapin ammattikorkeakoulu
2015
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2015053011446
https://urn.fi/URN:NBN:fi:amk-2015053011446
Tiivistelmä
The primary aim of this thesis was to investigate the phenomenon of nature-based tourism in Finnish Lapland and to analyse what the possible ways of developing nature-based tourism products can be. The field of nature-based tourism grows rapidly, so does the number of researches about it. In this thesis an emphasis was made on the understanding of the overall subject of nature-based tourism, a significance of a cultural aspect in it as well as the role of tourist behaviour and motivation.
The qualitative research method was applied in the thesis. An analysis of literature material conducted the theoretical foundation of the thesis. It also gave a more profound understanding of the subject. The empirical research included a case study. Safartica, the destination management company operating in Finnish Lapland, was the commissioner for the research and the case of this study accordingly. The practical aim of the study was to analyse the tourism product of the commissioning company and to find ways for its development. The study was substantiated by an interview with the sales manager.
The findings indicated the complicacy of determination of nature-based tourism, despite its incontestable role and significant share in the global tourism industry. Attention was given to the role of culture in developing a nature-based tourism product and the significance of understanding the tourist behaviour. In the case of Safartica, the tourism product was investigated and possible approaches for the development were established.
The qualitative research method was applied in the thesis. An analysis of literature material conducted the theoretical foundation of the thesis. It also gave a more profound understanding of the subject. The empirical research included a case study. Safartica, the destination management company operating in Finnish Lapland, was the commissioner for the research and the case of this study accordingly. The practical aim of the study was to analyse the tourism product of the commissioning company and to find ways for its development. The study was substantiated by an interview with the sales manager.
The findings indicated the complicacy of determination of nature-based tourism, despite its incontestable role and significant share in the global tourism industry. Attention was given to the role of culture in developing a nature-based tourism product and the significance of understanding the tourist behaviour. In the case of Safartica, the tourism product was investigated and possible approaches for the development were established.