A business plan for a pizza business in Vietnam: a case study of Pizzavn
Nguyen, Kim (2015)
Nguyen, Kim
Laurea-ammattikorkeakoulu
2015
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2015052710760
https://urn.fi/URN:NBN:fi:amk-2015052710760
Tiivistelmä
In recent years, the economy of Viet Nam has developed rapidly and standards of living have also increased. The Vietnamese nowadays are eager to try more foreign dishes. In the city of Binh Duong, the pizza business is considered to have good potential because there is a large market and only two dominant competitors. The problems with the currently existing pizza brands are that the prices are high compared to the average income of local residents. Furthermore, they only offer food choices based on a pre-defined menu. Pizzavn, which is the case company for this thesis project, was established in Binh Duong city, and will optimize its business model to provide the mass market with affordable pizzas and offer the flexibilities in which customers can design their desired pizzas.
This functional thesis is produced to serve the author‟s personal purpose of exploring potentials and feasibility in establishing a pizza business in Binh Duong city.
The business plan employs Osterwalder‟s business creation models that cover the nine elements of establishing a business. The author uses qualitative research with the deductive approach for gathering primary data. Open-ended interviews questions were conducted on two restaurant owners as well as pizza consumers in targeted segments. Other sources of data come from printed literature, electronic sources and the personal observations of the author.
The results illustrate that opening a cost-efficient pizza business in Viet Nam is feasible. Although Pizzavn, like many other start-ups in the restaurant industry, has a net loss in the first year due to a significant amount of capital needs spent on initial investments, the financial streams are expected to be positive from the second year when the business can gain more awareness and reputation.
This functional thesis is produced to serve the author‟s personal purpose of exploring potentials and feasibility in establishing a pizza business in Binh Duong city.
The business plan employs Osterwalder‟s business creation models that cover the nine elements of establishing a business. The author uses qualitative research with the deductive approach for gathering primary data. Open-ended interviews questions were conducted on two restaurant owners as well as pizza consumers in targeted segments. Other sources of data come from printed literature, electronic sources and the personal observations of the author.
The results illustrate that opening a cost-efficient pizza business in Viet Nam is feasible. Although Pizzavn, like many other start-ups in the restaurant industry, has a net loss in the first year due to a significant amount of capital needs spent on initial investments, the financial streams are expected to be positive from the second year when the business can gain more awareness and reputation.