A business plan for establishing a Bangladeshi restaurant in Helsinki
Hosen, Zobayer (2015)
Hosen, Zobayer
Arcada - Nylands svenska yrkeshögskola
2015
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201504265017
https://urn.fi/URN:NBN:fi:amk-201504265017
Tiivistelmä
The field of ethnic food industry is growing day by day due to increased ethnic population, popularity of ethnic food, health consciousness, changes in the eating habit and increased multiculturalism. The main objective of the study is to make a practical business plan for an ethnic Bangladeshi restaurant in Helsinki, Finland. The business plan explains the products and services which will be provided, location, logistics, employee training and education, food production, management structure and human resources, marketing and advertising, market and industry analysis, target customers as well as financial plan of the restaurant.
To carry out this study qualitative, quantitative and action research methods has been used. As a part of qualitative research, the researcher interviewed three restaurant managers of Asian restaurants located in Helsinki to get more practical information from them. In addition, as a part of quantitative research, one questionnaire survey has been conducted online to know prospective customers behavior, demand and expectations from the new Bangladeshi restaurant. As a part of action research, the researcher tested the theory which he learned in his school to bring solutions for a specific problem. The theoretical background of this research was based books, journals, articles and electronic sources. After an in-depth research, it can be expected that the business is profitable from the second year of its operation.
The collected data and information from the research will help the author to open an ethnic Bangladeshi restaurant in Helsinki.
To carry out this study qualitative, quantitative and action research methods has been used. As a part of qualitative research, the researcher interviewed three restaurant managers of Asian restaurants located in Helsinki to get more practical information from them. In addition, as a part of quantitative research, one questionnaire survey has been conducted online to know prospective customers behavior, demand and expectations from the new Bangladeshi restaurant. As a part of action research, the researcher tested the theory which he learned in his school to bring solutions for a specific problem. The theoretical background of this research was based books, journals, articles and electronic sources. After an in-depth research, it can be expected that the business is profitable from the second year of its operation.
The collected data and information from the research will help the author to open an ethnic Bangladeshi restaurant in Helsinki.