Online video marketing plan for a product launch : Case company: Altal Oy
Ngo, Quan (2015)
Ngo, Quan
HAAGA-HELIA ammattikorkeakoulu
2015
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201502041860
https://urn.fi/URN:NBN:fi:amk-201502041860
Tiivistelmä
This bachelor’s thesis aims to create a detailed guideline for using marketing videos in various online channels for Altal Oy. The commissioning company, Altal Oy is a Finn-ish start-up founded by three employees in 2014. It operates in the smart home tech-nology sector. The thesis topic is based on the current needs of the company to pro-mote for the launch of its brand new products in the Finnish market. A real project of making a promotion video is conducted and reported in parallel with the thesis process according to the structure of the study.
The thesis is conducted based on the actual marketing video project and is closely linked to its progress from the beginning to the end. Face-to-face interviews were car-ried out with a representative of the case company to help me fully understand her ex-pectations. After that, both parties decided the most suitable direction to conduct the video and launch it.
The thesis consists of a theoretical section to cover the first project objective, and an empirical section describes video planning step and provides a launching plan for the video in selective online platforms to get positive marketing outcomes.
The outcomes of the study are not only valuable for the case company, but also for other companies who have dealt with the video marketing or plan to apply the guide-line to their coming marketing campaigns and consider video marketing as a key factor in their overall success.
The thesis is conducted based on the actual marketing video project and is closely linked to its progress from the beginning to the end. Face-to-face interviews were car-ried out with a representative of the case company to help me fully understand her ex-pectations. After that, both parties decided the most suitable direction to conduct the video and launch it.
The thesis consists of a theoretical section to cover the first project objective, and an empirical section describes video planning step and provides a launching plan for the video in selective online platforms to get positive marketing outcomes.
The outcomes of the study are not only valuable for the case company, but also for other companies who have dealt with the video marketing or plan to apply the guide-line to their coming marketing campaigns and consider video marketing as a key factor in their overall success.