Online channels and social media marketing in the publishing a social media platform - Case Populem, NSD Consulting Company
Nguyen Khac, Khoa (2014)
Nguyen Khac, Khoa
Centria ammattikorkeakoulu (Keski-Pohjanmaan ammattikorkeakoulu)
2014
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2014121720283
https://urn.fi/URN:NBN:fi:amk-2014121720283
Tiivistelmä
It is clear to see and feel how widely and deeply online channel’s as well as social media platform’s activities can influence companies and their products or services day after day. The influence, which seems as two sides of a coin, can strengthen the customer’s concern about the product or service but on the other hand it can also take away customer’s relevant interests or even worse, the company’s reputation. A company has to act with the surrounding online channels and platforms to receive the side, to which it aims.
It is charming to search and study about which influence a company can receive and get involved via applications on the Internet. Especially in NSD Consulting company case, which wants to publish a new platform, called Populem through using a social media marketing campaign.
During the publishing of Populem, SEOs and SMOs have been applied to the marketing campaign. Its result has shown answers for some questions, such as: How new social media platforms can use or reuse positive influences from well-known, popular and strong channels? Or how a new platform can receive supports from other platforms in the same channel? Eventually, is there any threat to new publishing platform from other ‘old-and-popular’ platforms?
The thesis research is applied data from direct sources because the researcher got a chance to work primarily in the project as well as the marketing campaign. In addition, the researcher tries to figure out information from secondary data sources, such as text books, digital reports and online articles.
It is charming to search and study about which influence a company can receive and get involved via applications on the Internet. Especially in NSD Consulting company case, which wants to publish a new platform, called Populem through using a social media marketing campaign.
During the publishing of Populem, SEOs and SMOs have been applied to the marketing campaign. Its result has shown answers for some questions, such as: How new social media platforms can use or reuse positive influences from well-known, popular and strong channels? Or how a new platform can receive supports from other platforms in the same channel? Eventually, is there any threat to new publishing platform from other ‘old-and-popular’ platforms?
The thesis research is applied data from direct sources because the researcher got a chance to work primarily in the project as well as the marketing campaign. In addition, the researcher tries to figure out information from secondary data sources, such as text books, digital reports and online articles.