Anti-café as a unique concept of service business in Finland
Davtyan, Robert; Padin, Artemii (2014)
Davtyan, Robert
Padin, Artemii
Jyväskylän ammattikorkeakoulu
2014
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2014121720210
https://urn.fi/URN:NBN:fi:amk-2014121720210
Tiivistelmä
The purpose of the thesis was to analyze the phenomenon of anti-cafés - highly popular public places with the
time-based payment system and hence examine how this concept can be applied to the Finnish environment.
The initial point was authors’ perception as students of the fact that student-oriented city of Jyväskylä lacks
calm relaxing public place for students.
The research was based on the pragmatism as a research philosophy and exploratory study was chosen to
reflect the emerging phenomena in untested environment of the Finnish market. With the decision of
exploratory study as means for carrying out the inductive research approach, the action research was chosen
to start from empirical data in absence of clearly identified theory to answer basic research questions that can
serve as hypothesis in the pre-theory formulation phase at the substantive level.
An experiment conducted on the 29th of September 2014 in a close collaboration with JAMK gave the
researchers reliable and valid primary data through qualitative survey with 35 replies. The main outcome of
the experiment was the degree of interest of students about having anti-café in Jyväskylä. The majority of
them are ready to spend 2-5 Euros per once for visiting anti-café.
The final part of the thesis analyzes potential establishment of the anti-café considering general concept
trend, its positive experience in London and aspects of Finnish environment, answering the main research
questions. The Finnish market is yet unexplored in the regard of unique and creative concepts as anti-café,
but the first steps are being made and already show the potential of broad acceptance by customers in
Finland. The new services needed to be introduced in the Finnish environment are special creative events as
music concerts, art exhibitions and poetry readings that may be an outcome of key partnerships with
universities in Jyväskylä.
time-based payment system and hence examine how this concept can be applied to the Finnish environment.
The initial point was authors’ perception as students of the fact that student-oriented city of Jyväskylä lacks
calm relaxing public place for students.
The research was based on the pragmatism as a research philosophy and exploratory study was chosen to
reflect the emerging phenomena in untested environment of the Finnish market. With the decision of
exploratory study as means for carrying out the inductive research approach, the action research was chosen
to start from empirical data in absence of clearly identified theory to answer basic research questions that can
serve as hypothesis in the pre-theory formulation phase at the substantive level.
An experiment conducted on the 29th of September 2014 in a close collaboration with JAMK gave the
researchers reliable and valid primary data through qualitative survey with 35 replies. The main outcome of
the experiment was the degree of interest of students about having anti-café in Jyväskylä. The majority of
them are ready to spend 2-5 Euros per once for visiting anti-café.
The final part of the thesis analyzes potential establishment of the anti-café considering general concept
trend, its positive experience in London and aspects of Finnish environment, answering the main research
questions. The Finnish market is yet unexplored in the regard of unique and creative concepts as anti-café,
but the first steps are being made and already show the potential of broad acceptance by customers in
Finland. The new services needed to be introduced in the Finnish environment are special creative events as
music concerts, art exhibitions and poetry readings that may be an outcome of key partnerships with
universities in Jyväskylä.